Seb Maynard

23 Crown Hill, Seaford, BN25 2XJ
Tel: 07786 857730 - Email: seb@seb.so


Technical leader and software engineer with 20 years of experience, building high-performance teams, infrastructure and games. Life-long programmer and musician, and proud father.

Experience

Build a Rocket Boy (Feb 2024 - present); SVP Technology

Engineering Transformation and Team Development
  • Engineering culture change across 200-person technical team, driving psychological safety, accountability, and delivery. Close collaboration with with production and engineering leads to define the roadmap for multiple games. Implemented a salary restructure, introducing data-driven bands and role-specific levels, career paths, and performance expectations to enhance team growth and retention.
Process Optimization
  • Implemented company-wide development processes, including Perforce branching and release strategies and associated QA methodologies, to improve build stability and iteration for simultaneous development of an unreleased AAA multi-SKU game, and F2P game/platform. Introduced Quality Engineering and "Definition of Done" to promote delivery and improved quality across all teams.
Architectural Review and Service Management for F2P UGC Game/Platform Launch
  • Led architectural review, service readiness/service management, and vendor analysis/contract negotiation to successfully launch a Free-to-Play UGC Platform/Game. Managed the Commercial Beta and Epic Games Store release with real-world monetization, implementing payment processing, ITSM strategies, and NOC for out-of-hours support.
Vendor Contract Renegotiation
  • Renogotiated £multi-million written-off vendor contract to multi-year agreement, covering the full suite of available vendor services; developed and executed plan to recoup that investment from development to release, securing board sign-off. Led contract/MSA negotiations, including security compliance reviews for vendor/partner/publisher agreements; Additional $400k savings by way of alternate resource plan
Strategic Vendor Relationship Management
  • Fostered and maintained strong partnership/relationships with key SaaS/PaaS vendors, including AWS, Microsoft/Azure, Akamai, and Epic, as well as major games outsourcing providers. These relationships were key for reliable service delivery, scalability, and technical support for our critical projects
Technical Leadership Restructuring and Team Development
  • Restructured the technical leadership team to address underperformance and promote a stronger, healthier culture. Developed resource plan, including budgeting, role creation, and hiring to strengthen team performance and leadership

Creative Assembly - SEGA (2011 - Feb 2024); Technical Director

Technical Director
  • Created and led the Live Services/Platform team of 50+, developing the online platform powering 12 games for multi-million active players. Support for PC (Steam, Epic, Xbox), Console (Xbox and PS) and Mobile (Unity) with cross-play, and genre-agnostic (released with AAA RTS Total War, mobile RTS, team-based FPS, CCG)
  • Principal architect and engineer; team growth and mentoring; design and led the implementation and rollout of the company-wide platform; planned adoption across the wider SEGA-group (sunset)
  • Designed and led the implementation of the platform abstraction to the CA online services for Total War, allowing the simultaneous launch of AAA Total War titles on Steam, Epic and PC Xbox with a single codebase, with cross-play
  • Certified SAFe® 6 Practice Consultant
    Scaled Agile, Inc.
  • Multiple presentations at global AWS events, including AWS re:Invent in Las Vegas
Principal Systems Architect
  • Design, architect and implement high performance, extremely scalable online services for the multiplayer components of new and existing titles; leading a small team (10) of engineers to build out all online and networking components of Total War AAA and F2P titles
  • C++, Erlang, Python, NodeJS, and Amazon Web Services
Lead Programmer, Online Services
  • Implementation of foundational online and network services for Creative Assembly for AAA and F2P PC (Steam) titles
  • Multiplayer and networking lead programmer; low-level net-code, threading and memory management in custom game engine
  • C++, Erlang, Python, NodeJS, and Amazon Web Services

Jagex Ltd (2006 - 2011), Senior Java Developer

Billing System
  • Two full releases, built on different platforms over 4 years.
  • Efficient and extensible billing system; built from the ground up (in Web Radical - see below) to tight timeframe, supporting the business' current and future requirements.
  • Key player within the complete software engineering lifecycle of company's key revenue source.
Web Radical - in-house custom language and framework
  • Design and implementation of MVC web framework and custom language.
  • Performant, multi-threaded and database-backed (PostgreSQL) with automatic ORM layer and integration with i18N systems.
IPLog - high-speed data processing
  • Processing up to 250,000 packets per second for Jagex's games and websites, providing reporting, statistics and monitoring.
Jagex recruitment system: Sole developer and project owner
Ongoing mentoring and support for team of 20 developers
On-call 24/7 support for all critical web systems

Freelance architect / tech consultant (2001 - Present)

Primary focus in Systems and Software Architecture, and process optimisation. Implementation in Python, NodeJS, PHP, and AWS; client app development in C++/Java/Delphi
Skinnydip Limited: 2011 - Present
  • Custom-built ERP, and multi-site Shopify integration and reporting system; e-commerce and ePos/retail, integrations with highstreet brands; onboarding and deep integration with NetSuite, and logistics tracking for far-east
Jo Beach Unlimited: 2007 - 2023
  • Acting head of technology; website and e-commerce implementation for online and highstreet brands; ecom, ePos/retail and vending systems
Jaymac Ltd: 2004 - 2011
  • Webmaster, Developer, Sysadmin
  • Bespoke CMS system for two monthly online-magazines (English and Chinese)
Venika Ltd: 2010
  • Bespoke customer-managed e-commerce system
Touch-type, Read & Spell: 2005 - 2006
  • Overhaul and rewrite in Java with Swing GUI and networking
Kent IT Clinic: 2003 - 2006
  • Founding member of university IT consultancy
  • Negotiated new business, external presentations, and software implementation
Misc: 2006 - Present
  • Many smaller custom web projects, mini-sites, brand awareness sites

Skills

Technical architecture and strategy in Cloud/hybrid environment (highly scalable, multi-cloud, and extensive use of 50+ services in the AWS suite); security, compliance and ITSM / service readiness implementation and roll-out

20+ years of commercial software and systems architecture/development in Erlang, C++, Python, PHP, Javascript/HTML/CSS, C#, Java, C...

Vendor and External Team Management, managing relationships and technical heads across multiple locations

Experienced Agile and DevOps project lead - including Certified SAFe® 6 Practice Consultant

Experienced Linux sysadmin, managing and running company and freelance client infra

Unreal, Unity and in-house game engines

Life-long musician; Jazz pianist and singer, orchestral French Horn player, choral conductor

Education and Qualifications

Certified SAFe® 6 Practice Consultant, Scaled Agile, Inc.

AWS Developer and AWS Solutions Architect (Associate & Professional) training at AWS London

SANS Web Application Security

University of Kent at Canterbury; BSc Computer Science

Aylesbury Grammar School; Gold award for UK Maths Olympiad

Barker College, Sydney, Australia; 2nd place in Australasian Maths Challenge

Lycee International de Paris; 4 years native French education